Key Barcode Label Printing Opportunities for Mid-Sized Companies

Key Barcode Label Printing Opportunities for Mid-Sized Companies

BY: JENNA WAGNER / DATE: 08/05/2025 / TOPICS: LABEL DESIGN, PRINT AUTOMATION, ENTERPRISE LABEL MANAGEMENT

No longer a small business, but not yet at enterprise scale, mid-sized businesses face unique challenges. They require more technology to stay efficient but may not have the vast budgets of large companies. Mid-sized businesses also have unique advantages. These businesses are scaling and finding new opportunities for profitability. They aren’t yet faced with so many layers of bureaucracy and can be agile.

When it comes to barcode labeling, small to medium-sized businesses (SMBs) often find valuable opportunities to “level up” their processes. In this blog, we’ll cover four key opportunities SMBs can take advantage of to improve efficiency and scale to the next level. 

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Minimize label templates with variable data 

Small companies typically design and print their labels out of one application—a label design software. As these companies grow, they often create new label files for every new product and end up with a disorganized file system with duplicates and outdated versions.

Mid-sized companies should take inventory of their label files, archive outdated versions, and consolidate similar templates into one using variable data: 

• Connect your label templates to your business database to print variable data. This reduces manual interactions and increases labeling accuracy. 
• Add date fields to your label templates and format them as needed. You can add fixed or variable offsets for expiration dates. 
• Formulas are used to manipulate data and display it properly on the label.
• Use when-printed fields if data must be entered at print time. You can create data validation rules to enforce formatting.
• Even images can be variable data with the file name stored in the database. This allows growing companies to use one template for multiple product varieties, such as flavors, scents, or colors. 

Need help consolidating your label files? Our Professional Services team has helped countless customers consolidate and optimize label templates, and they can help you too.

Leverage automation at the label design level

As SMBs look to squeeze every drop of value out of their label design software, they will take advantage of features that partially automate label printing. 

• Use a table lookup to quickly select the correct database record at print time. The key data can be entered via keyboard or scanner for even faster print times.
• Customize the label printing experience with forms. Advanced label designers such as CODESOFT offer a variety of ways to design, launch, and print labels using forms.
• Connect a scale directly to your label template with PortWatch. As each product is weighed, the weight is automatically added and the label is automatically printed.  

To learn more about label printing automation, watch our webinar, Modern Approaches to Automating Label Printing: 3 Powerful Methods.  

Integrate your label printing software with your business system

Most mid-sized companies have a business system in place. At this stage of business growth, it may be an industry-specific platform, a customized software created by a vendor, or a home-grown solution programmed in-house. Common business systems for SMBs include Microsoft Dynamics, SAP Business One, NetSuite by Oracle, Epicor Kinetic, or Plex by Rockwell Automation. The key barcode labeling opportunity is to choose (or upgrade to) software that can integrate with any business system or database. As your business continues to grow, you’ll be glad to have the flexibility to swap out business systems without bringing labeling (and production) to a standstill. 

Business system labeling integration brings powerful benefits to mid-sized companies. 

• Reduce labeling errors as data is pulled directly out of your business system
• Print labels faster when manual interaction is reduced or removed
• Save time previously wasted on fixing errors and manual tasks
• Reduce costs for wasted label stock and reallocate labor to more valuable tasks

Ready to integrate labeling with your business system? Download our free eBook, ERP-Driven Labeling.

Prepare for the future with scalability in mind

The best barcode label printing software for mid-sized businesses should effortlessly scale with your business as it grows. Choose a vendor that offers solutions for all sizes and complexities, allowing you to easily transition through their products without the headache of finding a new provider.

Oakrun Farm Bakery is a leading supplier of baked goods located in Ontario, Canada. While still a small business, they had been using LABELVIEW by TEKLYNX, which met their labeling needs with a wide array of features. As their operations rapidly expanded, their labeling needs grew, especially with regards to security, efficiency, and IT resource demand.

Oakrun Farm Bakery initially approached the TEKLYNX Enterprise Sales Team for more LABELVIEW printing licenses. The team, however, knew that a better solution existed for Oakrun Farm Bakery’s growing needs: TEKLYNX CENTRAL, a browser-based, integrated enterprise label management software. As an existing TEKLYNX customer, the transition to the new system was seamless. With the new solution in place, Oakrun Farm Bakery was able to streamline their entire labeling system and eliminate production downtime by restricting abilities between users—ensuring correct labels are printed every time.

Growing mid-sized businesses trust TEKLYNX for label printing software

With label printing solutions to meet all levels of complexity, companies that start with TEKLYNX stay with TEKLYNX. Label files are upward compatible, meaning you never have to redesign a label as you grow. Enterprise label management solutions bring powerful benefits while building on the strong foundation of CODESOFT label design software. 

Perhaps most importantly, TEKLYNX is known for excellent customer support.

“I just had an incredible experience over the phone, and I can't praise the representative enough! From the moment I called, she was warm and welcoming. She walked me through the entire process step-by-step, making sure I understood everything along the way. Thanks to her guidance, I felt confident in my decisions and left the call feeling informed and empowered. If you ever need assistance, I highly recommend reaching out. You'll be in great hands! Thank you for such outstanding support!” 

— Joseph Granatelli, Granatelli Motor Sports

Read what more customers have to say. 

Ready to get started? Request a no-commitment labeling assessment to talk to the team.

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