Smart Food Labeling Solutions for Multi-Location Quick Serve Restaurants

Smart Food Labeling Solutions for Multi-Location Quick Serve Restaurants

BY: NICK D'ALESSIO, SENIOR BUSINESS DEVELOPMENT MANAGER AT BROTHER MOBILE SOLUTIONS / DATE: 02/10/2025 / TOPICS: FOOD & BEVERAGE, REGULATORY COMPLIANCE, ENTERPRISE LABEL MANAGEMENT

In the ever-expanding world of quick serve restaurants (QSRs), especially those operating across multiple locations, the ability to deliver fresh, compliant, and clearly labeled food is not just a matter of customer satisfaction—it’s a regulatory necessity. As consumer expectations shift toward convenience, and Grab & Go options become ever more popular, the importance of robust food prep labeling systems cannot be overstated.

This blog explores the essential elements of on-demand labeling for QSRs: Evolving regulatory requirements, printer technology, adhesive and label materials, and the critical role of centralized label management.

Regulatory labeling requirements: Navigating a complex landscape

QSRs must navigate a patchwork of federal, state, and local regulations relating to food labeling. The FDA’s Food Labeling Guide sets clear standards for ingredient disclosure, allergen statements, nutritional content, and date coding. Many jurisdictions also mandate clear “use-by” or “prepared-on” labels for food safety and traceability.

• Ingredient and allergen disclosure: All Grab & Go items require clear ingredient lists and allergen warnings to ensure consumer safety and regulatory compliance.
• Date coding: Prepped foods must display use-by, sell-by, or prepared-on dates for both safety and inventory management.
• Nutritional information: For chains exceeding 20 locations, menu labeling laws may require calorie counts and other nutrition data directly on the package.
• Traceability: In the event of a recall, batch codes and production information enable rapid response and containment.

With regulations constantly evolving, centralized control over label content and format is essential for maintaining consistency and avoiding costly mislabeling fines.

Printer technology: Precision, speed, and connectivity

The right printer is foundational to any on-demand labeling solution. Modern QSRs typically rely on direct thermal or thermal transfer printers, each with distinct advantages.

• Direct thermal printers: Ideal for short-lived labels, such as food prep and single day grab & go deli items. They offer simplicity, speed, and low maintenance, making them a favorite for busy kitchen environments. Examples include the Brother TD2300 and TD4550DNWB series printers.
• Thermal transfer printers: Best for long-lasting, durable labels—think ingredient labels and Grab & Go packaging that may be exposed to fluctuating temperatures and handling. These printers use ribbons to bond ink to the label surface, ensuring longevity. Examples include the Brother TD4750TNWB and TD4520TN.
• Connectivity: Network-enabled printers allow for real-time label updates and centralized control, critical when managing multiple sites.

Selecting the proper technology ensures accuracy, reduces downtime, and allows for rapid deployment of regulatory changes across multiple locations.

Label adhesive and material: Matching application to purpose

Not all labels are created equal. QSRs must choose adhesives and materials tailored to their operational needs.

• Removable adhesives: Perfect for day dots and food prep labels that must be replaced daily, these adhesives stick securely yet peel away cleanly, preventing residue on containers.
• Permanent adhesives: Necessary for Grab & Go packaging that customers will take off-premises, guaranteeing labels remain intact throughout the product’s lifecycle.
• Label materials: Paper labels are cost-effective and ideal for short-term use, while synthetic materials (polypropylene, polyester) offer water, oil, and temperature resistance—ideal for refrigerated or frozen items.

The right combination of adhesive and material ensures labels stay legible and secure, supporting both compliance and brand experience.

Centralized label management: Streamlining operations across locations

For multi-unit QSRs, the ability to manage label content, design, and deployment from a central console is vital. Centralized labeling systems offer:

• Consistency: Uniform label formats and content across all locations mitigate compliance risk and reinforce brand identity.
• Agility: Instantly implement regulatory or menu changes system-wide, without the need for local intervention.
• Analytics: Track label usage, monitor compliance, and generate reports for audits or operational insights.
• Remote troubleshooting: Resolve printer or software issues centrally, reducing onsite maintenance and support costs.

Modern labeling solutions often integrate with kitchen display systems, POS platforms, and inventory management software, creating a seamless digital ecosystem. A great example of centralized label management software is TEKLYNX CENTRAL.

Investing in the right labeling solution

An effective labeling strategy is much more than compliance—it’s a cornerstone of operational efficiency, customer safety, and brand trust. By leveraging advanced printer technology, selecting appropriate adhesives and materials, and embracing centralized label management software, multi-location QSRs can future-proof their Grab & Go and food prep labeling operations. The result is not only regulatory peace of mind, but superior service, and a scalable foundation for growth in an ever-evolving market.

Partner with Brother and TEKLYNX for better labeling

Learn key considerations for choosing the right food labeling solution or more about TEKLYNX label software for Brother printers.